Samsung plans to make a comback in Indian Television industry!!

Samsung plans to make smart TVs to challenge Xiaomi and other budget segments in India!!!

Samsung made its exit from television manufacturing industry in India a year ago. Now the South Korean tech giants is now planning to return and compete against existing and coming players. Samsung will take on the likes of Xiaomi and Vu which are the leading smart TV manufacturers in India.

According to recent reports, the company is planning to restart LED production at its manufacturing units in India, in association with Dixon Technologies (India) Limited  who are one of the largest home grown design-focused and solutions company. The potential move from Samsung comes in the backdrop of government scrapping import duty on open cell panels or TV displays, one of the biggest components in television manufacturing.

They are planning to make partnership with TV manufacturer Dixon Technologies. They are expected to manufacture television sets in four screen sizes – 32, 43, 50, 55- inch units which accounts for 85% of the Indian market. In addition to that, Samsung is also looking for other TV Original Equipment Manufacturers in India to further increase its television production in the country.

Moreover, Samsung is also figuring out whether the company can restart the production of the television line at its Chennai plant. The plant was closed in late 2018 after the government had imposed a duty on open cell television panels, which has been revoked.

Indian television customers are going for the more affordable options and a rich smart tv experience on a low budget. The rise in sales of cheaper TV sets forced Samsung and other major player like Sony to drop prices by 20% - 40%. And now with the production of its television unit in India, Samsung would be able to cut down the cost involved in shipping them, besides the taxes involved. The drop in costs will also enable Samsung to reduce the market prices for televisions and compete with other affordable brands.

According to a recent research, India’s television market is projected to surpass $13 billion by 2023. The research shows rising demand for televisions from an increasing number of independent households as well as commercial and hospitality sectors behind the immense growth of the industry.