Amazon and Flip kart collaboration

AMAZON AND FLIP KART COLLABORATION TO HELP SMEs

American rivals Walmart and Amazon are finally working together for dealing with the small traders and corner stores in India. On Monday Amazon and Walmart owned Flip kart had organised two separate events on the aim of helping the small and medium enterprise in technology and growth of the business.

        This led to a series of problems and protest from Confederation of All India Traders and Rastriya Swayamsevak Sangh against the e-commerce companies claiming that they had hit the business of offline traders and physical retailers.

 According to the president and CEO of Walmart, Judith Mckenna, ‘Walmart Vriddhi Supplier Development Program’, will be launched to provide business development training to 5000 small scale enterprises over the next 5 years and 25 institutes will be set upped across the country to train micro, small and medium enterprises. This plan is to source more from the small business. On September, during the Walmart foundation, they had invested $ 25 million to the improvement of farmers livelihoods over 5 years and the Walmart foundation had contributed over $10 million in it and this was expected to impact on more than 81000 farmers including more than 29000 women farmers.

They had also committed to Walmart India by sourcing 25 percent of all fresh products without the presence of the middle men, that from farmers to their Cash and Carry stores. They are also trying to combat the allegations of pushing the foreign products in the Indian market by reaffirming its commitments products that are manufactured in India.

In association with the Confederation of Indian Industry (CII), Amazon India had also announced a partnership to work with MSMEs an SMEs in the country. The company contains over 550000 sellers that is the small businesses, on the Amazon Small Business Day on December 2018, they had witnessed a sale spike of 1.4 times, close to 2000 sellers seen a spike of more than 4 times and over 4100 saw a spike of over 2 times over the average business day during.

                         In this collaboration of Confederation of Indian Industry and Amazon are planning to include various activities that include awareness workshop, road shows and e-commerce training.