The Netflix price cuts hotting up straming war in india as
data costs go up. Netflix being an american media service provider and
production company offering online streaming of films is facing a price war in
India as a jump in the cost of watching video on mobile phones threatens to
slow demand in what is shaping up as a key growth market globally for
streaming.
Being cheap broadband, a well established film culture is targeting 100 million subscribers in the country almost 25 times the customer base as of this year. but an increase in data cost has brought down a slowdown in the economy, making customers more sensitive to how much they pay for content, just like players of apple and amazon .
Free services like tiktok and social media sites will take a irect hit as it becomes more expensive to watch on netflix .
Cheif executive officer has said that the company wants to become "more indian"in its content offering and plans to spend as much as $420 million to create local TV and films.
Disneys hotsatr has drawn hundreds of millions of active users to exclusive sports programming expecially cricket, the nations most popular games.
"This is a challenge that will affect growth, as the mobile data boom has been a big factor driving adoption in india". Netflix is already trying to get ahead of the move , slashing prices by as much as half for subscribers that commit to atleast three months.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.