2019: YEAR OF SMARTPHONE
Reduce in the sale of cars and biscuits in 2019 had
resulted in the economic slowdown, but smartphones bucked the trend in the
market. Urban and rural users continued to buy the market demand remains high.
This year smartphones had a high sales in different parts of the country, According
to the Counterpoint Research Associate
director Tarun Pathak expects that there
is an increase of 9% of growth in the smartphone market , and it will be
increased to 12 to 14% in the coming year.
Apple began making iPhone XR in India, while
Salcomp committed investments to the tune of Rs2,000 crore. Salcomp - which the
world's largest manufacturer and a major supplier of chargers to Apple for
iPhone - has inked an agreement to take over the facility of Nokia in a special
economic zone near Chennai that was closed for nearly 10 years. The facility
will be made operational from March 2020, and is expected to employ about
10,000 people.
2019 saw smartphones sporting more cameras with powerful sensors, higher memory and even a folding form factor. Samsung brought to India its 'Galaxy Fold' featuring a foldable display and priced at Rs 1.65 lakh. Motorola has also introduced its foldable 'Moto Razr' though there is no clarity on its India availability.
2019 saw smartphones sporting more cameras with powerful sensors, higher memory and even a folding form factor. Samsung brought to India its 'Galaxy Fold' featuring a foldable display and priced at Rs 1.65 lakh. Motorola has also introduced its foldable 'Moto Razr' though there is no clarity on its India availability.
Interestingly,
there has been a significant rise in the average selling prices (ASP) of
smartphones this year - rising from Rs5,000-10,000 to Rs10,000-15,000 now. As
per International Data Corporation (IDC), while more than 80 per cent of the
market is sub-USD 200, the USD 300-500 category has witnessed multi-fold growth
with flagship devices of players like Xiaomi, Oppo and OnePlus.
Increase in the exports and imports upgrade to,
expensive handsets - a trend likely to pick up pace in the coming year. The
growth in smartphone adoption was further fuelled by the government's push to
position the country as a global hub for manufacturing and coax Apple and other
leading brands to produce and export more phones from India. Experts say that
phone shipment is expected to see high single-digit to double-digit growth in
India as smartphones aiding everything from shopping to banking to social media
By 2022, over 700 million people are expected to have a smartphone in India.
By 2022, over 700 million people are expected to have a smartphone in India.
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