Tatas raise the EV game.

On Tuesday seven chief executive officers (CEOs)across firms at the tata came together for the launch of its first electric car the Nexon EV.they also said how the tata universe had gone about shairing resources to introduce the best possible product. Tata for the first are launching electric vehicle. At the lauch former Group Chairman Ratan Tata drove the car to the stage and was accompanied by Group Chairman N Chandrasekaran.  “As the tata group for the first time we were launching the electric vehicle ecosystem and all tata companies have played an important role since last months” said Chadrasekaran. 

The last few years have been uphill with the company’s passengers vehicle market share falling from almost 17% in 2007 to 55 in recent months based on Siam data. The cars is powered by Ziptron technology, the Nexon EV offers a range of 312 Km on a single charge and boost of an efficient high voltage system ,have features including fast charging capability and more than 30 connected features. The Nexon EV goes on sale from across 60 authorised dearlership in 22 cities,which starts from Tuesday. The MD of Tata Power said his company would be making EV charging station , there aim is to make 300 power station by end of the year and then 650 in the next 2 years. The price of the Nexon EV starts from Rs.1,399,000 to Rs.1,599,000.

Tata motors strategy of adopting a very competitive pricing startegy for EV will promt its rivals such as Maruti Suzuki India,Mahindra and Mahindra (M&M)to price their offers in manner that it attract buyers. Nexon isthe first EV offering in the mass sports utility vehicle segment. Mahindra & Mahindra is about to unveil its electric compact SUV version of XUV300, while Maruti is about to launch its EV model for Wagon R,earlier this month MG motors launched its EV vehicle the ZS. Tata is planning to introduce four more models in the next two years which include two SUVs, a sedan and a hatchback. The compettion of electric and SUV at a competitve price bodes well for Tata Motors and they will gain from the first mover advantage in the mass SUV segment said Puneet Gupta,associate director at IHS markit.