Technology Flavours the click and bait game at Zomato and Swiggy

                Technology flavours the click and bait game at Zomato, Swiggy.

Internet has made phenomenal changes in the food habits of the people in the country. At an earlier stage , let say 2011, I used to ask my brother ,who praises Internet for every single matters that “will Internet provide you food when you are hungry?” He says No, because it was not possible at that time. But today Large number of people are depending on online food stores as Internet has fulfilled that need too .

 Zomato and Swiggy who are the key online giants of the food sites, are competing each other in such a way that they provide the services with much similarity. The 4 billion online food delivery space in the country is a two horse race today where they have the same customer base with similar promises and offerings. The online food business has been made a rapid growth in the customer behaviour. Since this is a differentiated service to the customers they have become the key drivers of the market. Both the online food delivering giants are in run to make their customers more loyal to their fare and increase the frequency of usage of the customers to their sites.

The company itself said that the technology initiatives lead in the past years has drastically helped them today. The Swiggy Initiative BrandWorks, who has partnered with  some existing restaurants provide a differential experience to the customers which  will attract the customers towards the app.

According to the recent reports of Google and Boston Consulting Group , they have stated that food technology is the fastest growing ecommerce segment and this has increased 6 times more from 2017 to 2019. It is said that food tech business has the most mature set of consumers in the digital universe and they are the one who have high expectations from foodtech players. To support the growth, there are 5 key factors and they are- Deep personalisation, Focused marketing, Increased quality assurance, Constant value for money , Advanced convenience features.

Both the online sites, Swiggy and Zomato provide high technological support to the customers. They provide all the technological services from ordering the food till the delivery of food. These are done with keeping a eye on customers to the future and to be stable with the competition