HUL, Jio team up for a branded play
The largest telecom operator, Jio, is locking its step with one of the largest consumer goods multinational in the country, Hindustan Unilever (HUL). The main intention of this teaming up is to keep their portfolio of the brands relevant and their customers, engaged and to create an amidst a slowdown in the consumption expenditure. According to them, they are working to a higher cause, that of upskilling rural women. Through this they are aiming to establish their long term commitment towards the community, while casting halo around their brands that could hold them in good stead through the ongoing crisis.
According to a recent report by market research agency Nielsen, the growth for rural fast moving consumer goods (FMCG) was the lowest in the six quarters, between Oct and Dec 2019. According to HUL the Wheel has maintained its momentum in the rural areas,growing 1.3 times that of the market in the December quarters. Experts opinion is that the company and its brands are not immune to trends send weak consumer sentiment. And this lead up to the teaming up these companies.
According to Prabha Narasimhan, executive director of HUL, they had started their purpose-led journey with Wheel in 2018 with Pehno Fresh, Socho Fresh. The current initiative is a confluence of digital technology and women empowerment. The idea being tat a women can contribute financially to her family progress, if she is given the skill to do so.
The women empowerment is concentrated in mainly in rural areas and two are providing online lessons in three areas: Financial literacy, Vocational training and Spoken English. The online tutorials are divided into four parts or modules for easy understanding. The program had kicked off in November 2019, and 6.7 lakh of women had enrolled and downloaded 1 GB of data, of this 1.5 lakh women are on their way to completing at least one module and 41,000 women had received certificates of completion so far.
The largest telecom operator, Jio, is locking its step with one of the largest consumer goods multinational in the country, Hindustan Unilever (HUL). The main intention of this teaming up is to keep their portfolio of the brands relevant and their customers, engaged and to create an amidst a slowdown in the consumption expenditure. According to them, they are working to a higher cause, that of upskilling rural women. Through this they are aiming to establish their long term commitment towards the community, while casting halo around their brands that could hold them in good stead through the ongoing crisis.
According to a recent report by market research agency Nielsen, the growth for rural fast moving consumer goods (FMCG) was the lowest in the six quarters, between Oct and Dec 2019. According to HUL the Wheel has maintained its momentum in the rural areas,growing 1.3 times that of the market in the December quarters. Experts opinion is that the company and its brands are not immune to trends send weak consumer sentiment. And this lead up to the teaming up these companies.
According to Prabha Narasimhan, executive director of HUL, they had started their purpose-led journey with Wheel in 2018 with Pehno Fresh, Socho Fresh. The current initiative is a confluence of digital technology and women empowerment. The idea being tat a women can contribute financially to her family progress, if she is given the skill to do so.
The women empowerment is concentrated in mainly in rural areas and two are providing online lessons in three areas: Financial literacy, Vocational training and Spoken English. The online tutorials are divided into four parts or modules for easy understanding. The program had kicked off in November 2019, and 6.7 lakh of women had enrolled and downloaded 1 GB of data, of this 1.5 lakh women are on their way to completing at least one module and 41,000 women had received certificates of completion so far.
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