Friday, March 13, 2020

Mobile phone sales will fall 25% to 35% in April - June.

Mobile handset sales in the country are set to fall 8-15% in the current quarter and by up to 30% in the quarter ending June when the full impact on supply chain due to the Covid-19 outbreak will show up, analysts say.

Market intelligence firm TechArc has predicted a 25-30% on-quarter decline in April-June sales as inventory replenishment will not happen at the desired rate owing to the supply chain issue starting end of February, while International Data Corporation (IDC) has lowered its shipment estimates for the current quarter ending this month.

CyberMedia Research (CMR) said handset shipment in the first quarter of the calendar year could see a potential decline of 8-10% while there is the possibility of a full-blown sharper impact on the smartphone market in the second quarter.

According to CMR’s numbers, both smartphone and feature phone shipments grew in January and had remained stable through February 2020. “Thus far, smartphone brands have been able to sail high, thanks to an adequate stock of smartphone components in anticipation of the Chinese New Year,” said Prabhu Ram, head of the industry intelligence group at CMR.



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