Eyes $1 billion in top line in FY21
BigBasket is an
online food and grocery store that delivers personal and household needs right
to customers' doorstep. Bigbasket
offers groceries and food supplies in various categories such as fruits & vegetables,
food grains, oil, masalas, bakery items, beverages, branded foods, personal
care products, household supplies, eggs, meat, fish, etc.The
company believes in being smart, quick, and efficient making life as leisurely
as possible.Customers can browse through the vast range of products at
bigbasket.com, order, and get them to be delivered at the customers' own
convenient time slot. The company hand picks each and every product, putting it
through a safety packaging process, and delivering to customers' home.BigBasket
was launched on 2011 and is headquartered in Bangalore, India.
Online grocery firm
Bigbasket aims to go for an initial public offering (IPO) BY 2023 by when it
strives to have Ebitda (earnings before interest, taxes, depreciation, and
amortisation) positive financials. Ebitdais an important parameter as it
depicts the health of a business and whether it is able to generate cash after
meeting its operational expenses.
Hari Menon, CEO and co-founder of Bigbasket
said”contribution margin-positive”by July.Bigbasket can be able to manage all
costs(expect corporate costs)above the line marketing expenses that incured on
account of advertisements.Menon told to Business Standard “From contribution
margin-positive, we intend to become Ebitda-positive and should achieve that
between FY22 and FY23”.Bigbasket expects to close the current financial
year(FY20) with a top line of rs 5,000 crore.In FY22, it hopes to hit the
billion dollar markwith revenue of rs7,000crores
In abid to achieve
profitability, Bigbasket has decided not to expand into newer cilites, and will
instead focus on existing markets.Bigbasket is already serving cities like
kanpur from its Lucknow base, Chandigart from Ludhinia, Anand from Baroda andGurur
from,Vijayawada. In terms of product, it is still investment mode in BB
Daily-milk subscription business launched 7-8 months ago.With an average order
size of arround rs 100, BB Daily is nowwhere close to the core bigbasket
grocery bisiness,where the average order value stands at rs 1,500.Howerer, IT
holds immense potential in terms of volume, said the company.
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